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Are you prepared for the economic recovery?

Posted Sep 21, 2009 @ 12:47 AM

While the recovery isn’t likely to be a steep one, have you put your strategic action plan in place? Now is certainly the time to move your organization’s thought process from survival to thriving in the next economic cycle.


How to avoid six common advertising offenses

Posted Sep 20, 2009 @ 12:56 AM

Creating an effective advertising strategy isn’t just about where and when ads are placed, but also what claims are being made and Better Business Bureau is providing guidance about some advertising phrases that can be misleading if not used properly.


Communicate like Bill Belichick, really

Posted Sep 14, 2009 @ 12:24 AM

I can share with you the five reasons why Patriots Head Coach Bill Belichick is a communicator to be emulated. Yes, you read that correctly. And yes, I’ve seen his press conferences.


How to fight ‘friendly fraud’

Posted Sep 13, 2009 @ 12:39 AM

The Better Business Bureau warns small business owners to be on the lookout for "friendly fraud" and offers advice on how to protect against this growing online threat.


Responding to online customer complaints

Posted Sep 08, 2009 @ 11:57 AM

Consumers are taking their complaints online and the Better Business Bureau advises that responding to complaints is necessary if a company wants to maintain a reputation for great customer service.


Marketing questions to ask your team

Posted Sep 07, 2009 @ 12:24 AM

The plain truth is you must become a masterful marketer if you want to keep your funnel full of leads for your sales team. You can’t put the pressure on the sales team without giving them good marketing support, not if you want maximum sales performance.


Housing market shows progress

Posted Aug 31, 2009 @ 12:45 AM

The MetroWest region has seen a strong improvement since March, with property listings recently experiencing multiple offers due to decreased inventory.


Saving for college during the recession

Posted Aug 24, 2009 @ 12:29 AM

In today’s economy, saving for college is more challenging than ever. College costs continue to increase, but many who are saving for college have been affected by a decrease in the value of their portfolio. They may be out of work or their salary may have been frozen.


Understanding handicap discrimination

Posted Aug 23, 2009 @ 12:38 AM

The truth is that Massachusetts’ own laws against handicap discrimination are normally a far more potent weapon for employees than what the ADA has to offer. Unfortunately, for many workers who suffer handicaps, their companies struggle with a basic understanding of what the law requires of them.


Focus first on your needs

Posted Aug 17, 2009 @ 12:12 AM

Leaders today are taking a fresh look at what their organizations do well, where their success and sustainability lie, and how they can do more of what they already do well.

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